5 Tips for Reviving and Boosting your Dead Instagram Strategy
It’s the Easter season and if you are finding a strategy on how to revive and boost your dead Instagram strategy, you are looking at the right egg to hatch. Ever since Instagram was created, it has grown into the ultimate platform for sharing photos.
Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. Instagram offers dramatic reach for brands and the marketing reach of Instagram is very much substantial.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones and reviving your Instagram marketing strategy but it can be difficult to know what kind of posts work best for the growth of your brand.
Use these 5 tips to boost your Instagram Marketing Strategy:
1| Consistent Content is Still the King
The number one reason on how to grow your brand is consistency. Being consistent builds brand trust to your business. You need to maintain content across your platforms or content the same tone, creative feel, post schedule, and content idea.
With all the challenges that has been happening outside Instagram, it is an opportunity for you to bring it over to the IG platform but created through the native app or editor. The growing app, TikTok saw that the content was being cross posted to other platforms so they added a huge end page with their branding. Is cross posting bad? No, but it shows little effort. You may cross post once in a while for subtle advertising, “I am on TikTok also” but make sure that you are creating content exclusively for Instagram.
2| Don’t be Afraid to be More Casual
Gone are the days that you need to produce the “perfect shot”. Part of social validation is creating unfiltered and “authentic” content. You can join a challenge or a trend where it fits your brand. If you are showing your audience that you are on their same “level” then now you are able to connect with them more.
One of the secrets of influencers is that they do similar things that their audience does or what they are interested in doing. This helps their audience to trust their content more. If they feel that you are exactly on the same page as where they are they feel a sense of belonging.
Imperfect shots, screenshots of tweets or memes, responding to something that is trending will show who you really are and where you are in your personal walk in life.
3| More Instagram Stories
According to Meltwater, 86.6% of Instagram users post Stories, and nearly 80% of brands say that Instagram Stories has had a huge impact on influencer content about their brand (Tribe Dynamics).
It’s about time to turn on your camera and start talking to your audience. We all know that videos are really engaging in our feed. Why not utilize this feature by creating more Instagram Stories. No matter how many people follow you, by consistently showing on their feed is already an advantage to your brand.
Everytime you post a story it will notify your viewer who constantly watches your content. Imagine uploading around 5 stories a day, now you are able to connect to them more versus spamming your feed 5 times a day. You can be as authentic as you are in your stories because it disappears after 24 hours. It is also less curated vs the posts on your feed and this is a sure way in reviving your Instagram strategy.
4| Engage and Connect
This is one way to go out of your circle. Through the explore tab you will see the different contents and you can maximize this in a lot of ways. You can get inspiration, you can see what’s trending and most of all you can connect to new audiences.
If you find great content, it is best to connect by leaving a comment. By opening a conversation you are now giving that person a reason to check your feed or account. Like for like is not what we are trying to attain but sincere and real connection is what you are aiming for.
5| More Live Content
Based on the influencer marketing hub, Instagram Live use has skyrocketed in 2020. According to Business Insider, Instagram Live usage increased 70% in a single month (April).
Here are other reasons why you should do Instagram Live:
- You can recycle the content and cross post to our platforms without any instagram branding.
- Every-time you go live it will notify you audience immediately.
- You can collaborate and have other brands, influencers, thought leaders, advisers hop on to your instagram live and create meaningful content.
And during your livestream you can have a poll asking the interest of your audiences to further understand your market and connect with your audience.
No social media marketing strategy is complete without Instagram. It has become a top platform for brands, advertisers, and consumers alike. All of these strategies will help you boost your Instagram presence and strategy. We can help you out with your Instagram strategy
Book a strategy call with us: https://emergent-virtual-assistance-services.mailchimpsites.com/