Leveraging your Business with the Use of TikTok
TikTok’s active audience is 800 million people a day, and businesses or brands haven’t maximized this platform’s power. That’s with already subtracted bots, dead souls, and abandoned accounts — the figure remains impressive. The average timeline on TikTok is 13 minutes per person per day.
TikTok has been creating a buzz in the last few years and continues to grow every single day. TikTok was launched in 2016 as a video platform where people could share and edit videos. Since then, it has garnered an impressive following and is currently used in more than 150 countries.
TikTok is not just for kids or the Gen-Z. TikTok for Business can drastically help your brand or company acquire new customers and clients.
Your content is pivotal when it comes to success on TikTok, so today, we will discuss a few types of content and strategies that can generate success for your Business on TikTok.
TikTok content and strategies for your Business:
Different ways you can interact on TikTok use the duet feature, stitch feature or respond and leave comments.
Develop your own branded hashtags and combine them with using popular and trending hashtags.
Use Trending Music
Similar to the usage of hashtags, a great way to boost the relevance of your posts would be to use trending TikTok music (you can always turn the volume down and apply your own voiceovers over the music *wink wink* 😉
Find your Niche
Having unique content on TikTok is excellent! TikTok users love following unique accounts, and thanks to the algorithm, anyone can find your content. Hence, it’s essential to have your own niche.
Creative, Fun, Unique Content
The great thing about TikTok is the more unique your content is, the better, and a plus is your content does not have to be super polished. People on TikTok tend to appreciate originality, quirky and valuable content.
According to TikTok themselves, “TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no judgment world where there’s an audience for every voice.
No matter how big or small your Business, no matter what you’re making or selling, we believe your brand deserves to be discovered here.”
TikTok is very different. It requires you to show content with fun value and taking on the latest trends.
If you need help to leverage your TikTok game, we got you covered: https://mailchi.mp/7f3673058f1d/brand-partner
Written by: Alex de Guzman