Why is Your Business in Need of a BDR?

  • BDR’s should identify the right prospects to determine who or what they will sell. They do the research and are responsible for under-covering potential leads based on the information gathered. Part of it is identifying the decision-makers that have the purchasing power to close a deal.
  • An identified prospect needs to be nurtured by BDR. They can be nurtured through cold email, cold calling, social selling, and networking to verify the clients’ specific pain points. This would provide an opportunity for you to build a brand according to the clients’ needs. As a result, they can set more meetings, increase closed deals and improve customer loyalty and retention. BDRs nurture and do the time-consuming leg work activities away from the rest of your sales team.
  • BDR’s should be proactive and updated on competition’s strategies, products, and industry trends. They should be innovative in establishing better relationships with prospects and will provide you a different approach to attracting a new audience.

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